Lifebuoy was founded by William Lever as a disinfectant soap for one purpose of combating germs and still be affordable to everyone. Lever's goal to stop cholera in Victorian England.

Since then, Lifebuoy has evolved into one of the world's leading germ protection soap and a worldwide leader in bringing better health and hygiene to billions of people. This has been achieved through running initiatives that educate healthy hygiene habits to children around the world.

In South Africa, Lifebuoy partnered with the Department of Basic Education to provide hygiene and sanitation education to every grade one learner in 15 000 public primary schools through the National Schools Hygiene and Sanitation Programme.

They also partnered with the Department of Health in community outreach programmes that reinforce good handwashing habits and donate 25 new handwashing basins to 5 different school.

Lifebuoy aims to change the hand washing behaviour of 1 billion people by 2020 and have already reached over 11 million people in South Africa and 257 million people across 24 countries.